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Creating an Effective B2C Marketing Strategy 27 Aug 2013 | 09:20 pm
Once you have established your target market using the guidelines we provided last Tuesday, it’s time to put together the nuts and bolts of an effective marketing strategy. To help you do that, we’ll...
SEO Mondays: Introducing Google’s New Keyword Planner 26 Aug 2013 | 09:20 pm
Google is replacing both their Keyword and Traffic Estimator Tools with a new Keyword Planner Tool. Currently available in only 20% of accounts, the full roll out is set to take place over the next 6...
B2B Marketing: Giving them what they need 25 Aug 2013 | 09:00 pm
Last Sunday, we discussed how to create a B2B marketing profile so that you could begin to understand who your B2B customers are. Of course, if you only bother to study who they are and go no further...
How Facebook Rankings Work 24 Aug 2013 | 09:30 pm
Facebook has evolved their ranking algorithms quite a bit in the two and a half years since they released EdgeRank. The current news feed system takes into account a lot more factors, and relies heavi...
Content Marketing: Deployment & Delivery 23 Aug 2013 | 09:31 pm
It isn’t enough to create great content. For the content to be effective at driving traffic to your site, you have to create strategies for how you are going to deliver and deploy that content to the...
Why Viewers Prefer Videos 22 Aug 2013 | 09:07 pm
It’s Video Marketing Thursday, and today we’re going to explain to you why you should spend a little time and effort into creating videos for your viewers. The honest truth of the matter is that your...
Website Color Schemes Made Easy 21 Aug 2013 | 09:20 pm
When you are creating a website, one of the first things you want to do is choose a color scheme for it. A consistent color scheme creates a harmonious feel throughout the website and acts as a subtl...
Defining Your Market: Creating a B2C Profile 20 Aug 2013 | 09:24 pm
Just as it is with business-to-business marketing, the most important thing you can do before launching a marketing campaign is to define your market. Defining your market is all about discovering wh...
SEO Mondays: Linking Schemes to Avoid 19 Aug 2013 | 09:27 pm
Google does use the number of sites that link to your website as one of its metrics in gauging authority. One of the more popular methods of gaming Google in the past was to buy up as many links as p...
Defining Your Market: Creating a B2B profile 18 Aug 2013 | 09:40 pm
When it comes to business-to-business marketing, the most important thing you can do is to define your market. Defining your market is all about discovering who is most likely to need or want your pr...
