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Speed Summary: McKinsey’s 12 Disruptive Technologies Changing the World 27 Aug 2013 | 03:51 pm
Forget one hour photo processing, in the next decade you’ll be able to sequence your genome in one hour – for just $100. Here’s a speed summary of McKinsey’s latest 2013 report on disruptive technolog...
Study: Heavy Twitter Users and Adult Facebook Users Suffer from God Complex 23 Aug 2013 | 04:32 pm
A new (Sep 2013) study published in the academic journal Computers and Human Behaviour shows that heavy Twitter users and adult Facebook users tend to suffer from a superiority complex (“God Complex”)...
Speed Summary: Media Meshing vs. Media Stacking (Ofcom Report 2013) 19 Aug 2013 | 04:40 pm
Do you media-mesh? Or do you media-stack? Or both? Here’s a speed summary of the latest 436 page (!) Ofcom Communications Market Report 2013, a thorough analysis of UK media usage today – interacti...
Brand Utility – 20 More Examples 16 Aug 2013 | 04:45 pm
Of course, brands need to be useful – solve peoples problems – but should digital marketing be useful too? We think so – we’re fans of branded utility – marketing designed to serve and support people...
Interactive Cocktail Menu: Digital Point of Sale Tokyo-Style 14 Aug 2013 | 05:57 pm
Here’s a great digital innovation from Tokyo cocktail bar Logbar, a tablet-based interactive cocktail menu – browse, customise or even create your own cocktail (selecting glass, alcoholic ingredients,...
Speed Summary: GigaOm Report “The Internet of Things: A Market Landscape” 13 Aug 2013 | 11:07 pm
Here’s a speed summary of GigaOM‘s latest report on $290bn Internet of Things (IoT) market, and the emerging digital innovation opportunities for the next generation Internet that connects not only pa...
Facebook Video Ads and the True Psychology of Ad Recall 8 Aug 2013 | 03:53 pm
So Facebook is adding video ads to peoples’ Facebook feeds, further increasing daily exposure to advertising messages (about 60 banner ads, 50 TV ads, and countless (well between 500 – 3000) other com...
Skinning the Social Media Cat in 26 Dimensions: The Conversation Prism 2013 7 Aug 2013 | 03:08 pm
Want a smart one-glance-and-you’re-done summary overview of the state of social media in 2013? Then check out the latest 2013 version (v 4.0) of Brian Solis‘ conversation prism (hi res here), with pl...
40 Examples of Digital Brand Utility 5 Aug 2013 | 05:44 pm
There are just two basic strategies in digital innovation in marketing – ‘help me‘ or ‘entertain me‘. Unfortunately, most digital marketing still falls somewhere else entirely, into a futile ‘interru...
Speed Summary McKinsey – Six Digital Trends Transforming Your Business Today 31 Jul 2013 | 12:56 pm
McKinsey has released a report on the digital consumer, enumerating the six key mega-trends in consumer digital behavior, and the impact that they are having for brands and businesses. The report, en...
