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Radian6 – Now more powerful than ever for the entire Enterprise 10 Jul 2013 | 08:58 am
Tweet One of our clients from the auto industry represents a trend in Social Media monitoring which excites us tremendously. This brand, a leader in its segment, uses Social Media monitoring to infor...
Learning from Asiana Boeing crash at SFO: Are you prepared for a crisis?? 7 Jul 2013 | 11:30 am
Tweet Woke up today morning in India, to the news of an airplane crash at San Francisco International airport. Was glad to read that almost all passengers on this international flight from Seoul to S...
A little Social Media experimentation can be good for Brand Health! 12 Jun 2013 | 10:29 pm
In our day-to-day working with clients we find that clients are of two types, one that give the agency a reasonably free hand in terms of doing what needs to be done on social media, meaning that onc...
General Motors advertising on Facebook: “Yes, I got it wrong”! 10 Apr 2013 | 10:03 am
In May 2012, GM had pulled out its advertising money from Facebook, and it had been major news at that time, especially coming as close as it did, prior to the Facebook IPO. On May 19, 2012, I had wri...
Narendra Modi at the India Today Conclave 2013: Social Media Lessons for Brands and Politicians Alike! 17 Mar 2013 | 11:52 am
I’d be a rich man if I earned a dollar each time a CEO, CMO, Brand Manager etc. expressed their concern over the increasing consumer voice on social media. And how it was a nuisance and screwing up ev...
What’s 2013 going to be like, for brands on Social Media? 12 Dec 2012 | 09:17 am
Yes, it’s that time of the year again! When you either look back or look forward, or do a bit of both. This piece is a looking forward piece, an attempt to crystal gaze into the year ahead, and see wh...
There is ONE Brand Reputation Now – based on the brand’s 360 degree presence! 1 Nov 2012 | 12:59 pm
Few days back, a friend had posted an interesting question on Facebook. About how Facebook was meant to be that place where you reconnected with old friends and had enjoyable conversations. But about ...
Digital space in India in 2012: How’s it going? 2 Oct 2012 | 06:25 am
Just before the year began, in December 2011, I had stuck my neck out like many do, to make predictions about where I thought the Digital space was headed, in India. As we are three-fourths of the way...
Governments, like brands, need to DEAL with Social Media, and not FIGHT it! 24 Aug 2012 | 08:32 am
The Twitterati is up in arms! How dare the Government of India (GOI) block some Twitter accounts? How dare do they even think of banning Twitter and / or Social Media, in general?! Yes, a free society...
Should Brands Apologize? 3 Jul 2012 | 10:49 am
Tweet In the good old days, when social media was not there, brand communication was a broadcast communication, a one way monlogue. The brand spoke and the consumer listened. The rise of social media...
