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In the valley of the illiterate, the writer is king 27 Aug 2013 | 02:34 pm
No-one questions the wisdom of creating good content. It reinforces authority and expertise. It acts as a catalyst for creativity. It’s good for search engine traffic, marketing, sales, and (shudder) ...
Don’t Be Evil – really? 20 Aug 2013 | 04:21 pm
I don’t believe for one moment that Google are evil; it’s a baseless idea that most intelligent people reject as sensationalist. The embodiment of good, however, has to be more than just the absence o...
The History Of SEO – Episode IV: A New Hope 13 Aug 2013 | 03:57 pm
A few months ago I was discussing SEO strategy with a person who wouldn’t want to be named, but hopefully doesn’t mind being quoted. He asked: “If we had to choose between creating content or getting ...
Interview with Rob Walling 30 Jul 2013 | 11:00 am
This week we’re interviewing Rob Walling. Rob owns long tail SEO keyword tool HitTail and soon-to-launch email marketing application Drip, along with co-hosting the popular startup podcast, Startups f...
My name is Dave and I’m an SEO 23 Jul 2013 | 03:21 pm
My name is Dave and I’m an SEO. No-one ever follows this with “Hi Dave”. At best you get an awkward, vaguely sympathetic smile. In a way the dislike of SEOs is strange. We * don’t pollute the planet, ...
Mobile is here and you’re not ready 16 Jul 2013 | 09:03 pm
It’s easy to forget that the PC in your pocket is a mobile phone. It’s easy to forget that it’s even a phone. I rarely use the torch/flashlight app, but it still gets used more than the phone function...
Target the right people in AdWords wherever they are around the world 12 Jul 2013 | 03:55 am
When setting up an AdWords campaign, one of the central decisions you’ll need to make is who to target and how you actually target them. Google do provide a fair emount of control, however if you use ...
How Google Analytics can hurt you 9 Jul 2013 | 01:00 pm
I’ve recently become aware that the sampling in Google Analytics is inaccurate and may dramatically skew the data that you rely on. Does that get your attention? What is data sampling? As defined by G...
Craft better AdWords ads that result in more clicks 5 Jul 2013 | 03:00 am
After careful detailed analysis, you’ve picked all the right keywords. Anyone searching for them has to be interested in what you are offering. So why are there so few clicks on any of your ads? How d...
Decrapifying SEO trends in Google Analytics 2 Jul 2013 | 03:30 pm
When it comes to understanding how your website is performing from an SEO perspective, Google Analytics is an excellent quick and dirty tool. It’s also all too often used incorrectly. Important SEO an...
