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Jumpstart Automotive Case Study: blueprint for a vertical ad network 17 Oct 2007 | 04:35 pm
Jumpstart Automotive Media is a vertical advertising network focused on the automotive market. The company represents automotive web publishers for advertising sales and offers a suite of services for...
StepUp Commerce: subscription model for early market 10 Sep 2007 | 06:55 pm
Many consumer Internet companies leverage the scale of the internet to offer cost savings over local brick-and-mortar businesses. StepUp Commerce instead uses the interactivity of the Internet to help...
Wallstrip Case Study: Delivering content where it is consumed 1 Aug 2007 | 06:48 am
Why profiled on Startup Review Wallstrip, which produces short online video pieces covering stocks, is a fascinating and unusual business. Born of the blogosphere, founded by a venture capitalist who ...
Flektor Case Study: Counter to prevailing Web 2.0 wisdom 17 Jul 2007 | 07:31 pm
Flektor is a unified suite of tools that enables users to create, manage, and share personal media across a variety of Internet sites. The service can best be compared to Slide and RockYou, but with a...
Key success factors for Facebook apps 29 Jun 2007 | 02:36 pm
Like everyone else these days, I have been thinking a lot about Facebook and the F8 application platform. I thought I would share some of my research notes here, but this was not meant to be an exhaus...
LoopNet Case Study: Partnerships build data asset 4 Jun 2007 | 05:32 pm
Why profiled on Startup Review Loopnet is a leading online marketplace for real estate brokers, agents, buyers, and investors to sell and buy property. Founded in 1995, the company IPO’d in 2006 and h...
How to work with imperfect timing – an Elance example 14 May 2007 | 04:44 pm
Rare companies like YouTube show what happens when entrepreneurs stumble on the right idea at just the right time, but I suspect that most companies miss the time window slightly and have to adjust. E...
Reddit Case Study: How personality impacts product success 30 Apr 2007 | 11:49 am
Why profiled on Startup Review Reddit is a social news site that was launched in June 2005. As of April 2007, Reddit is generating ~170,000 unique visitors and 1.9M page views per day. The company was...
eCrush Case Study: Why timing the M&A market is tricky 16 Apr 2007 | 01:26 pm
Why profiled on Startup Review The eCrush network is comprised of several major sites (ecrush.com, espinthebottle.com, and highschoolstyleboard.com) that offer flirting, matchmaking, quizzes, romantic...
YouTube Case Study: Widget marketing comes of age 19 Mar 2007 | 04:29 pm
This week’s case study was co-authored by guest writers Deepak Thomas and Vineet Buch. Deepak is an MBA student at the University of Chicago. He previously worked at Oracle for 10 years in engineering...
