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Latino Marketing Lessons From the Pope 23 Jun 2013 | 05:51 pm
What does a new pope have to do with Latino marketing, you might wonder. Well, when white smoke came out of the Sistine Chapel at the Vatican, it wasn’t simply the announcement of the new Pope Francis...
The Future of Latinos and Social Media 3 Jun 2013 | 06:36 am
It was Social Media Week in Miami and I had the honor to be part of the LATISM panel “The Evolution of Hispanic Social Media” with Fernando Rodríguez and Cristina Rua from the Ford Motor team and Juan...
Why Latinos Are Leading Retail Trends 25 Mar 2013 | 05:51 am
Try Googling “Latinos brand loyalists” and you’ll get hundreds of articles and studies addressing how Latinos are more brand-loyal than non-Hispanics. Try Googling “Latinos showrooming” and the result...
Permission to Dream: A Latino-Inclusive Marketing Approach 2 Mar 2013 | 11:07 pm
Last week, The New York Times published an article on the lack of Latino-specific children’s books. It created quite a stir, with hundreds of commentators taking a very extreme position either in favo...
Latino: The New Language of Rolling Stone 6 Feb 2013 | 01:45 am
In the beginning it was the language. That’s how marketing to Latinos started. And agencies and the media put the Latino consumer in a “language cage.” It was as if Latinos lived in a silo, connecting...
Aspiring Celebrities: Latino Bloggers and the Art of Storytelling 25 Jan 2013 | 06:57 pm
Last week, while flying back from NYC, I was reading an interesting article in the Sunday magazine of The New York Times. According to new scientific research, if you are trying to persuade someone, “...
Limitless Mobile Latinos: A Segmentation Approach 10 Dec 2012 | 06:40 am
Last Friday, I had the honor to be part of the Hispanic Mobile Panel at the #LATISM (Latinos in Social Media) 2012 conference in Houston with Giovanni Rodriguez. During the past years, we both have be...
Latinosphere: Marketing With Latinos in the Age of Digital 2 Oct 2012 | 05:34 pm
Last week, my co-columnist Giovanni Rodriguez and I conducted a webinar to launch our new book “Latinosphere: Marketing With Latinos in the Age of Digital.” Thanks to ClickZ’s organization, we had man...
Social Media Is Becoming Useful, Finally 24 Aug 2012 | 06:19 am
In one of my recent columns, I addressed how Pinterest has succeeded by creating a space in between Facebook and Google: balancing a “cry for attention” with “utility.” And when I mentioned Google, I ...
Will Latinos Keep the American Dream Alive? 12 Aug 2012 | 04:41 am
The 2012 London Olympic Games have started. And the American Olympic dream is alive more than ever. For Team USA, the American dream goes beyond having a nice house, a car, and a nice family. Their pi...
