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Content Mapping: focus op relevantie, timing en personas 22 Aug 2013 | 05:04 pm
Het wordt steeds moeilijker om de B2B koper te bereiken. De klik & open ratio’s van emails zijn drastisch aan het verlagen, advertenties worden volledig genegeerd en veel van de content dat geproducee...
De ‘must have’ voor een goede relatie met de B2B koper: een gelukkig huwelijk tussen Sales en Marketing 23 Jun 2013 | 07:00 pm
Dat de wereld van de B2B koper is veranderd weten we allemaal….Dat we de klant centraal moeten stellen omdat zij de controle over hun koopproces hebben, weten we ook. Maar hoe doe je dat? En hoe zorg ...
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About blog.hdpublishinggroup.com 26 May 2007 | 08:38 am
Our blog covers internet and affiliate marketing for entrepreneurs and small business owners. We talk about the tech industry and B2B marketing. Since 1996, HD Publishing Group has been proud to brin...
How to Design Lead Nurturing Programs that Drive Sales startwithalead.com 3 Nov 2009 | 08:12 am
Brian Carroll, CEO of InTouch invites B2B marketing strategist Ardath Albee to show you how to create a lead nurturing program that parallels the way your prospects move through the buying process and...
Summit Attendees to Learn How Effective Re-engagement Can Increase ROI startwithalead.com 23 Sep 2009 | 03:51 am
InTouchs Brian Carroll will discuss how recycling and re-engaging castoff leads can increase ROI during MarketingSherpas B2B Marketing Summits September 23-24 in San Francisco and October 5-6 in Bos...
How to Improve Your Marketing Automation ROI sales-lead-insights.com 24 Oct 2011 | 09:39 pm
Effective B2B marketing processes plus automation yield outsized returns A recent research study by Sirius Decisions (sponsored by Marketo), Calculating the Return on Marketing Automation, shares a f...
B2B-Agentur Newton 21 geht unter die Blogger newton21.de 28 Feb 2012 | 08:16 am
Unser Ziel ist es, Denkanstöße zu geben, Dialoge anzuregen und einen spannenden Austausch zum Thema B2B-Marketing zu fördern. Wir wünschen Ihnen viel Spaß beim Lesen und Kommentieren und freuen uns a...
Lead generation through Facebook — five “R”s to remember! volvant.com 3 Apr 2012 | 04:56 am
A recent study of B2B marketers found that 93% of them are adopting social media as part of their marketing mix. That’s just one category – all types of businesses are investing in the “big 3” of soc...
Connecting Marketing to Sales: The B2B Pipeline Challenge iprofile.net 25 Apr 2012 | 12:00 am
This article by Christy Uher Ferguson originally appeared in Business2Community. B2B marketers across industries have one fundamental goal in common: ensuring their sales team has a surplus of qualif...
B2B marketing: ken de branche van uw klant peppermintmedia.nl 29 Jan 2012 | 11:58 pm
Marketingadvies is een vreemd soort dienstverlening. Bedrijven verwachten dat we een kant en klare oplossing hebben voor een probleem. Het liefst vandaag nog. Uiteraard doen we als marketingbureau ons...
B2B Marketing is about Find, Follow, Feed johngerzema.com 19 Nov 2009 | 03:42 am
Last week Guy Kawasaki posted an interesting article from Valeria Maltoni on how B2B companies can improve their use of content to market themselves. Valeria smartly attacks the notion of brochure sty...
B2B Marketing Predictions, 2011 emergingmarketing.com 7 Dec 2010 | 11:33 am
As 2010 comes to a close, I can’t help but look to next year. We are always trying to stay on top of the B2B trends in the marketing industry. What are our industry predictions for the future? What bu...
