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Forrester confirms ‘the Facebook Factor’ in engaging brand loyalty! 9 May 2012 | 08:31 am
It’s no wonder Facebook is going through the roof, in terms of advertiser interest, when studies like The Facebook Factor: Quantifying The Impact Of A Facebook Fan On Brand Interactions from Forreste...
Facebook outperforms other Web-based advertising. 26 Apr 2012 | 08:14 am
It’s all about knowing your audience, and being able to target strong ties via effective social media marketing tools. That’s why pundits and observers like Peter Kafka of All Things D can point out ...
Facebook marketing doubles in one year. 7 Apr 2012 | 08:48 am
For social media marketing users, it’s another bit of evidence that the SMM arena is becoming increasingly complex and crowded, and that tools that streamline and expedite social targeting and mining ...
Lead generation through Facebook — five “R”s to remember! 3 Apr 2012 | 04:56 am
A recent study of B2B marketers found that 93% of them are adopting social media as part of their marketing mix. That’s just one category – all types of businesses are investing in the “big 3” of soc...
Social isn’t viral…unless you’re respectful of your target! 29 Mar 2012 | 01:06 pm
This post on AllThingsD by Ben Elowitz of Wetpaint gets it excrutiatingly right: social isn’t automatically viral, and marketers who think so are missing the boat. The net-net has to be about content ...
Reward your influencers – they’re a precious commodity! 24 Mar 2012 | 04:57 am
More and more marketers are catching on to the fact that key influencers are a precious commodity in social media marketing, particularly those whose strong ties to your brand or to followers help dri...
Reward your influencers – they’re a precious commodity! 24 Mar 2012 | 12:57 am
More and more marketers are catching on to the fact that key influencers are a precious commodity in social media marketing, particularly those whose strong ties to your brand or to followers help dri...
Targeting strong social ties — the SME advantage! 20 Mar 2012 | 04:38 am
Small to mid-sized marketers, who sometimes are reluctant to make the leap into social media marketing because they aren’t comfortable with the investment and learning curve involved in using traditio...
How “Likes” & strong ties align with purchase loyalty. 14 Mar 2012 | 09:46 am
We’re now seeing powerful examples of how targeting the right social media audience with a relevant message pays off. Here’s one profound example. ComScore data indicates that consumers who indicate...
Why the Lead Generation Machine? To exploit strong ties. 10 Mar 2012 | 05:34 pm
Social ties drive commerce in the new, social Web. Period. To succeed in identifying prospects, making sales and creating brand evangelists, you need to first identify those key influencers with stron...
