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Change is coming 16 Jul 2013 | 12:07 am
The first Recruitment Minute hit email inboxes in November 2002. Back then it was known as the “Email Minute,” because that’s how it was delivered and that’s what it was all about — email marketing. T...
Getting serious about retention 28 Jun 2013 | 09:19 pm
Acceptance letters have been sent. YouTube videos posted as eager applicants open their letters. Deposits mailed in. It’s another full cycle completed in the college admissions process. As we enter J...
Who’s your customer 21 Jun 2013 | 09:04 pm
First, thank you for the lack of hate mail from last week’s Recruitment Minute, “What’s your business?” Maybe what I’m talking about here is beginning to resonate with the higher education industry (o...
What’s your business? 14 Jun 2013 | 08:59 pm
First, let me congratulate you on getting past that subject line and deciding to read on. For many of your colleagues, the word “business” might as well be a four-letter word. Here at the annual UB T...
Put graphics in your info 31 May 2013 | 09:08 pm
Admit it, you can’t ignore a nice infographic, can you? One of those colorful, vertical, visual representations of a topic as complex as nuclear fission, that you’re now able to easily comprehend than...
Financial aid, a customer service test 17 May 2013 | 09:14 pm
As a former Director of Financial Aid, I still have a special place in my heart for helping students through the confounding process that is financial aid. I work with local students whose parents are...
A student’s perspective 10 May 2013 | 08:32 pm
Applying to college has been a big part of my life for the past year and a half. It is an extremely important process for someone my age, looking ahead to where I’ll spend the next four years. But it’...
Let’s get visual 3 May 2013 | 10:09 pm
I consider myself a “visual” learner. Draw out my thoughts on a whiteboard, watch a video tutorial, type out my weekly tasks in Evernote. So I wasn’t surprised to see Fast Company’s article “Fast Talk...
Pinpoint what’s hot on campus 26 Apr 2013 | 09:04 pm
Pinterest is growing up. The showy image-sharing social media site is not just about pinning pretty pictures anymore, says higher ed marketing specialist McKenzie Coco. Now colleges can measure user e...
Focus. 19 Apr 2013 | 09:19 pm
Anyone who has spent any time with me knows that if I try to do more than one thing at the same time, none of those efforts are done well. I’m probably not too different from most of you. So for me to...
