Theawsc - theawsc.com - Advertising Week Social Club
General Information:
Latest News:
Anti-Social Media: Are the Wheels Coming Off the Bandwagon? 27 Aug 2013 | 07:32 pm
Social media has been a revolution in terms of marketing and has been one of the main catalysts in facilitating the climatic shift in consumer power over the marketer, where it had been the other way ...
Nike’s “Just Do It” Slogan Turns 25 27 Aug 2013 | 07:26 pm
I’ve just come to a startling realization: Nike’s iconic “Just Do It” slogan and I are the same age. That’s right. At 25 years young, the phrase “Just Do It” is part of our vernacular and culture, and...
50 Days Of AWE: Clearing up Attribution Confusion 27 Aug 2013 | 07:24 pm
The marketing and advertising industry is rapidly evolving, producing bigger and better technologies every day. One powerful advancement causing confusion among marketers is attribution. Marketers tos...
Artists for Hire 27 Aug 2013 | 03:17 am
“…Given the limited amount of government support for the arts, he added, “It’s an industry that without commerce doesn’t exist.” Jason Rubell on Art Basel Art for commerce has been a debatable topic ...
My First MTV VMAs: A Few Observations 27 Aug 2013 | 03:08 am
Last night I attended my very first MTV Video Music Awards! I was lucky enough to win the employee lotto and scored two tickets to the big event in Brooklyn on Sunday evening. I have never attended a...
Building a More Complete View of Your Customer – The Most Important Thing a CMO Can Do 26 Aug 2013 | 08:59 pm
Words of wisdom from Trish Mueller, CMO of Home Depot: “Don’t buy into your own B.S. Ultimately, it’s not about you; it’s about the customer. The first time you forget that, you’re done.” She’s right...
10 Gems of Wisdom 26 Aug 2013 | 06:51 pm
Everyone is busy. We don’t have time for anything. Take a quick stroll down the street and you’ll find stern faced individuals tapping on their iPhones. Others are vigorously flipping through their em...
Meet Mario’s Brother, Luigi, Master of Parkour 26 Aug 2013 | 06:50 pm
Nintendo of America needs to pull off something of a miracle. With disappointing sales of its Wii U console causing concern for its future, and with competitors Microsoft and Sony launching their next...
Oscar de la Renta Instagrams a Fashion First 26 Aug 2013 | 06:49 pm
Last week, acclaimed fashion designer Oscar de la Renta made a bold choice in the fashion world. And we’re not talking about loud prints or clashing colors. For the first time in fashion history, an...
Who Are You Really? 26 Aug 2013 | 06:48 pm
Okay, so I am going real old school with the title for this blog post, and just so you know, I am going to take a straightforward and informal approach with the delivery of this post regarding writing...
