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Statistical Semiotics to the Rescue! 15 Apr 2013 | 11:10 pm
A careful analysis of words' meanings, as explained here, can give marketing messages pin-point accuracy.
The Pop-Up Shop: Retailing in a Flash 12 Apr 2013 | 09:30 am
A small industry is developing around the idea of setting retail outlets for brief periods of time, to try out new products and more.
Leveraging the Influence of Neighbors 11 Apr 2013 | 09:30 am
A company called MakeBuzz has software that helps brands find groups of like-minded buyers and target them with just the right media.
Time Inc. & Its Rich-Media Ads 10 Apr 2013 | 09:30 am
The venerable publishing company is enthusiastic about rich-media ads as a way to engage with online consumers.
How Britain's Tesco Botched the US 9 Apr 2013 | 09:30 am
The British grocery chain Tesco has failed miserably in trying to crack the US market. Here's what happened.
Thriving in the Face of E-Commerce 8 Apr 2013 | 09:30 am
History shows that technology can help retailers and other companies do well even amidst the wrenching changes wrought by hyper-aggressive online providers.
Online Retailers & the Internet Sales Tax 5 Apr 2013 | 09:30 am
There are a variety of ways online retailers can better appeal to customers, especially if they're required to start collecting sales tax.
The Rise of the Chief Experience Officer 4 Apr 2013 | 09:30 am
The CXO is someone who oversees, shapes, and refines the many touch points where customers interact with a brand and the company behind it.
Social TV & How to Master It 3 Apr 2013 | 11:23 pm
That TV audiences are actively socializing via Twitter opens the door to new ways for marketers to reach and engage with them, in real-time.
CMOs & IT Finding 'Common Purpose' in Data 2 Apr 2013 | 07:00 pm
A survey of marketing and IT executives reveals a surprising meeting of minds around big-data analytics and other issues.
