Thelostjacket - thelostjacket.com - Stuart Foster
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Sky’s the Limit Challenge – JetBlue 16 Apr 2012 | 03:29 am
To give away millions of True Blue points for JetBlue we created a sweepstakes called "Sky's the Limit". To enter all you had to do was tweet #TrueBlueJackpot or Like JetBlue on Facebook to add to the...
Spot the Drop – Toshiba 13 Apr 2012 | 07:53 am
To demonstrate how light and thin the new Toshiba Ultrabook was we created an interactive YouTube experience using notations. You can check out the full experience here. https://apps.facebook.com/spot...
BrandBowl 2010 & 2011 – Mullen 5 Apr 2012 | 02:57 pm
What if we could leverage the collective power of social media to engage with the biggest media event of the year? Agency: Mullen
Altruism or Anonymity? 29 Mar 2011 | 06:35 am
How do you create a movement without scale? You can’t. At least not in the traditional sense. Segmentation of media has rendered the concept of a “movement” into a much more digestible (and achievabl...
Brands Shouldn’t Build Ecosystems, They Should Improve Them 21 Dec 2010 | 07:47 am
Andrew Carnegie’s style of vertical integration is no longer possible for most (if not all) companies. The primary reason being that we’ve moved from a brick and mortar world to a digital one. You can...
The Predictive Web 14 Sep 2010 | 03:59 am
Can you create serendipity? Great marketing provides branding, an experience and utility. Serendipity is usually an after-thought. How can you create a genuine and timely experience for the consumer? ...
Where Do Conversations Live? 8 Sep 2010 | 12:29 am
Where do you hear a joke first? Is it from your friend? A relative? A co-worker? Online? Or from an actual comedian? Maybe you were lucky enough to hear it in the original writing session. Most of the...
Parasitic Marketing 15 Jun 2010 | 05:12 am
(Par-a-site) n. 1. An organism that grows, feeds, and is sheltered on or in a different organism while contributing nothing to the survival of its host. Fill a need. Position accordingly. Profit. It’...
What is Geolocation’s Endgame? 11 May 2010 | 01:29 am
Want to confuse someone? Start talking about the importance of geotargeting, user profiles and predictive data modeling. Now ask them if they’ve checked into Foursquare yet. Geolocation is hot. As in,...
Gaming Mechanics: The Illusion of Openness 4 May 2010 | 01:15 am
Video games used to be fairly straightforward: a world to save, a princess to rescue or finding a piece of fruit. However, as consumers’ tastes evolved? The games have kept pace and have exceeded the ...
