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MarkEthics – where not to cross the line 24 Jul 2013 | 01:39 pm
Imagine an industry that is fiercely competitive. Assume Porter’s all-powerful five forces creating a tooth and nail battle for the players within it. What should be the underlying unifying string for...
The Search Ends! 8 May 2013 | 11:06 pm
It’s been a long time coming, but finally you can stop holding your breath (that is if you hadn’t gotten tired of the wait already) for the new Marketers team for 2013-14. It was not easy, but we fina...
Marketique is back! 4 Jan 2013 | 02:02 pm
The Marketers & Intaglio (The IIM Calcutta International Business Summit) presents Marketique 2013. Yes, our essay writing competition is back, this time with more topics for you to choose from, hopef...
POP- The last mile for brands 2 Jan 2013 | 05:04 pm
When was the last time you went shopping and came back sticking to your shopping list? A good share of our purchases in stores ends up being unplanned and happens impulsively. Visit an organized reta...
Creatives in Advertising: Unearthing the Deepest 14 Dec 2012 | 06:47 pm
The word “Creatives” have been used here as in advertising parlance. Creatives in advertising parlance are nouns which mean the TV commercials that you see or a print/ooh ad that you encounter. So for...
Surrogate Marketing 11 Nov 2012 | 03:45 pm
While walking through the streets of Kolkata during the initial days of Durga Puja, I came across this poster of Royal Stag. From several years, Royal Stag has been using the tag-line “It’s your life:...
OMG! Marketing is Dead! 17 Oct 2012 | 08:03 pm
For people who wish for a career in marketing, have invested two years and an astronomical amount to study marketing, it’s downright scary to see such titles. So before I realized I had already clicke...
Content Marketing – how to get your brand to talk more 2 Oct 2012 | 12:32 am
Shortly after the end of WWII, a bubble gum named Bazooka was launched by Topps candy company, in the US. Going with the patriotic vibe of the time, the gum had a red, white and blue coloured packagin...
Content Marketing – how to get your brand to talk more 2 Oct 2012 | 12:32 am
Shortly after the end of WWII, a bubble gum named Bazooka was launched by Topps candy company, in the US. Going with the patriotic vibe of the time, the gum had a red, white and blue coloured packagin...
News from the Market- 28th Sept 2012 28 Sep 2012 | 04:50 pm
FMCG: 1. Mobile Marketing: Average firm to spend $13-22 mn on this year “This pronounced shift in consumer behavior is simply too large for retailers to ignore, with the future of their business dep...
