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The 8 key considerations when running a Facebook competition 21 Aug 2013 | 09:09 am
Want to get in on the Facebook competition action and increase your Facebook community? Here are the 8 key considerations you need to make to pull off a successful Facebook competition campaign: 1...
Using Twitter to Build Your Team 7 Aug 2013 | 09:32 am
Who would have thought that 140 characters could boost your bottom line? By now it’s clear: Twitter isn’t just a fad in the business world. In 2012, UMass-Dartmouth reported that 73 percent of Fortune...
Design vs customer experience: why pretty isn’t always practical 1 Aug 2013 | 09:41 am
Ladies and gentlemen, boys and girls – steel yourselves for the following unpopular advice. It will go against your intuition, it will go against what society expects and it will fly in the face of ev...
Windows Vs. iOS: The War On Mobile Devices 29 Jul 2013 | 07:02 am
In the 1990s during the home computer revolution, it was Windows versus Mac. Now it’s a whole new decade and competition has gone mobile. Once again, Mac is out in the lead with the revolutionary iPho...
Social Media and Television: 5 Examples of the New Era of Social TV 1 Jul 2013 | 08:38 am
The popularity of social networking hasn’t just affected people — it has transformed what used to be the one-way medium of television. “Social television” is infiltrating households as the television-...
Effective Ways to Use Social Media for Marketing Research 10 Jun 2013 | 07:05 am
The secret of social media marketing is out. Not only has it become a common form of communication and advertising for many businesses, it is predicted to be as common as email for customer support an...
Mid-year check-in: is your marketing plan working for you? 3 Jun 2013 | 09:58 am
This is just a really short and sweet update to remind everyone to do a sense-check of their marketing plan (including social media marketing plan!) now that half the year has gone by. We are too ofte...
10 Quick Tips for Better Status Updates (Infographic) 13 May 2013 | 06:57 am
Too often we churn out Facebook status updates without putting enough thought into it – looking to ‘tick a box’ rather than get the most engagement possible. Most of us know we should be putting more ...
Pinterest changes – what do they mean for users and businesses? 7 May 2013 | 02:11 pm
Spring is in the air (at least, in the USA), so it’s time to pin house cleaning ideas, landscaping inspiration and the fresh, bright colors that the spring season is known for. But what’s this? Pinter...
Facebook Applications and Contests – the best tools now that Wildfire is out of the mix 25 Apr 2013 | 04:31 pm
These days the focus on Facebook for business is less about the initial set-up and more about “what’s next”. Everyone already has a Page and a basic content strategy, and now they are looking to step ...
