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Wheels24 survey shows the power of online to influence purchase decisions 19 Aug 2013 | 01:00 pm
19 August 2013 A recent survey of 1 000 Wheels24 readers has shown that that the Internet, and in particular specialised websites like Wheels24, play a very important role in influencing vehicle purc...
Five Reasons Why Display Ads are Thriving 14 Aug 2013 | 01:31 pm
13 August 2013 If you’re selling online display advertising–and what publisher isn’t these days?–you might have run into some occasional, er, pushback. For starters, the banner has many competitors w...
More News Reading Goes Mobile 12 Aug 2013 | 06:38 pm
12 August 2013 More than one in 10 print news subscribers to cancel their subscription in the next year. A substantial percentage of smartphone and tablet users consumed news on their devices in Q1 ...
Women24 survey reveals highly engaged online behaviour of South African women 1 Aug 2013 | 12:38 pm
1 August 2013 A recent survey was conducted on Women24 with 2000 of the site’s readers. The aim of the survey was to help marketers and ad agencies find out what makes South African women tick and wh...
Rich media mobile ads are four times as effective as banner ads 25 Jul 2013 | 02:19 pm
23 July 2013 Rich media mobile ads are up to four times as effective as standard banner ads in terms of clickthrough rate, according to a new report from Opera Mediaworks The study also found that i...
Mobile Advertising Check-Up Reveals Turbulence and Steep Growth 4 Jul 2013 | 02:12 pm
3 June 2013 Mobile advertising looks like a spring seedling underneath the massive cloud that was $216 billion worth of all advertising in the U.S. last year. While it produced almost $4.75 billion, ...
Marketers agree that digital video helps them achieve greater awareness than TV 24 Jun 2013 | 05:40 pm
21 June 2013 Almost three-quarters of marketing professionals worldwide planned to increase their spending on branded video content or video ads in the next year, according to a survey conducted by A...
The SpaceStation tees off with the ABF 19 Jun 2013 | 01:00 pm
19 June 2013 The SpaceStation, a long-time supporter of the Advertising Benevolent Fund (ABF), was proud to participate in the Fund’s President’s Cup Golf Day held at Wanderers in Johannesburg this y...
Rich Media Ads Outperform Mobile Banners 13 Jun 2013 | 07:40 pm
10 June 2013 More than a year after selecting five mobile ad formats as part of its Rising Stars program, the Interactive Advertising Bureau on Monday released research showing that rich media units ...
Myles Brown lifts off with The Spacestation 6 Jun 2013 | 05:36 pm
6 June 2013 The SpaceStation, one of South Africa’s top digital media sales agencies, has just announced the appointment of Myles Brown as the new dedicated channel sales manager for the ESPN brands,...
