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Realty brand positioning not connecting with home buyers-III 27 Aug 2013 | 12:28 pm
Track2Realty Survey: Is a buyer ready to pay premium for the brand reputation of the developer? Majority of the brand conscious buyers’ say ‘NO’ unless the big brand has offering to match the high pri...
My choice as a home buyer-I 27 Aug 2013 | 12:24 pm
By: Priyanka Manjari Track2Realty Exclusive: When it comes to buying the dream home that is largest investment one makes in the lifetime, the choice should ideally rest with the buyer. Ironically but...
KUL launches KUL Couture at Worli, based on anthropological engineering 27 Aug 2013 | 12:15 pm
Track2Realty: Kumar Urban Development Ltd (KUL) has launched a high-end, luxury residential project based on anthropological engineering. Located at Worli in Central Mumbai, this 400 ft high-rise towe...
Mahagun’s launches Roman themed luxurious residential project ‘Mirabella’ at sector 79 Noida 27 Aug 2013 | 12:08 pm
Track2Realty: Mahagun has launched “Mahagun Mirabella”, a roman themed luxurious residential project at sector 79 Noida. Mahagun Mirabella claims to blend the architectural grandeur of the Roman Civil...
Scaling real estate on the promised 8 Ps-I 25 Aug 2013 | 04:12 pm
Track2Realty Exclusive: Brands in general and luxury brands in particular are scaled up on the 8 Ps—Performance, Paucity, Persona, Public Relations, Placement, Personal Touch, Pedigree and Public Figu...
Realty brand positioning not connecting with home buyers-II 23 Aug 2013 | 07:41 pm
Track2Realty Survey: The question is what shapes public perception as far as brand premium of a real estate company is concerned? User experience and word of mouth publicity is what matters to them an...
Understanding of brand poor in real estate 23 Aug 2013 | 07:36 pm
By: Ravi Sinha Track2Realty Exclusive: One mistake that the Indian realtors have been doing is to go for a cheap and easy way to establish brand recognition is through technology, especially popular ...
The way forward to US investment in Indian realty 23 Aug 2013 | 07:30 pm
By: R K Chopra, Secretary General, Indo-American Chamber of Commerce Track2Realty Exclusive: The opening up of retail in multi-brand and single brand is likely to push up the demand for more space th...
Realty ads lack class, top creative agencies reluctant to serve the sector-II 22 Aug 2013 | 12:46 pm
Track2Realty Exclusive: In one of the classic example, one of the advertising agency recently came out with a creative idea of suggesting the name of the project as 1947. The spacious luxury flat’s ad...
Emaar MGF asked to refund money paid for booking plot 22 Aug 2013 | 12:34 pm
Track2Realty-Agencies: Real estate developer Emaar MGF Land Ltd has been directed by the apex consumer forum to refund Rs 2.4 lakh to a man for “deficiency” in service in connection with booking of a ...
