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Any brand can become talkable 28 Jul 2012 | 08:22 pm
Are you talkable? On this blog, we often explore the importance of brand and the power of word of mouth. It seems that many business owners/leaders believe that you can just plan on something being s...
Start with Why 27 Jul 2012 | 08:10 pm
One of the 20 most watched TED talks of 2010 was given by Simon Sinek and speaks directly to anyone who is trying to market or sell something. Sinek’s premise is simple. Always start with why. Sinek...
Funny doesn’t sell well 25 Jul 2012 | 07:21 pm
Apparently, other people were pondering the same question I was last week when I asserted that advertising can’t just be funny. Now — a recent study is showing that funny doesn’t really sell well. On...
Does your funnel need fixing? 23 Jul 2012 | 07:57 pm
People come to your website every day. They pop in and pop out. Some spend a few seconds while others read page after to page, lingering for many minutes. Wouldn’t it be incredible to not only know...
Is your company ready for social media criticism? 18 Jul 2012 | 07:52 pm
A vast majority of CEOs agree that a company’s corporate reputation is more important today than it was five years ago. New technology and social networks are reshaping the landscape of how society co...
Advertising can’t just be funny 16 Jul 2012 | 06:55 pm
Don’t get me wrong. I like funny. Most of my favorite movies are funny. The TV shows I watch — usually funny. And I appreciate a funny ad. But…it still has to sell something. That’s the ad’s rea...
Marketing in the Round (is your marketing a 360° effort?) 13 Jul 2012 | 07:39 pm
You know those people who modify who they are, based on who’s around or where they are? They behave one way at work, one way on Friday nights and another way on Sunday mornings. I think it’s difficult...
Hello? Is there a human inside? 12 Jul 2012 | 04:05 am
Honestly — haven’t you felt that way more than once when you’ve dealt with a business? Either their marketing materials are so full of corporate speak that you can’t figure out what the heck they’re ...
Twitter and Facebook ROI 9 Jul 2012 | 02:43 am
This has to be one of the biggest questions banging around marketing conferences, blogs and social media gatherings. ”How do we measure the return on my investment (ROI) for the time, money and effor...
Win a ticket to attend AdAge’s Invite Only event 7 Jul 2012 | 07:44 pm
AdAge is hosting their CMO Strategy Summit in a couple weeks (July 18th) in Chicago. (read more about it here) The event is by invitation only and you have to be a: Brand Marketers CMOs VP/Marketi...
