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Google + Define Your Brand Now Or... 15 Jul 2011 | 08:21 pm
An intersting read from one of our planners dustin aka 'the ginger zuckerberg.' Here's our Leo Burnett Toronto take on Google +. The web has been set a blaze with Google+, the search giants’ latest a...
Communications to the rescue 1 Apr 2011 | 07:59 pm
Despite consumer insight being hailed as the 21st Century solution and savior to effective marketing, insight – however one defines that - continues to be the poor step child to ‘humanless’ business a...
Can Science Change The World? 24 Jan 2011 | 11:38 pm
Google certainly thinks so, and they have elicited the help of some like-minded organizations to find the next Rock Star of science. Last week, Google launched The Google Global Science Fair, asking b...
Brand Strategy. Really? 18 Nov 2010 | 03:01 am
Increasingly, more and more theories, buzz words and approaches to brand strategy are being created as a means of differentiation, attraction and salesmanship by companies in the marketplace. And simi...
Distinctiveness: How Daring To Be Different Can Make A Difference 11 Nov 2010 | 02:50 am
There is no doubt that in most if not all categories, very few brands have the ability to compete and connect on the basis of functional attributes or benefits. Today, every consumer-packaged good co...
Creative Reach & Frequency 2 Sep 2010 | 12:15 am
far more interesting than a print ad, far more experiential, far more compelling... and likely delivering the equivalent reach and frequency of a traditional buy. nicely done. An advertisement by Jun...
Acts not Ads for the Environment 30 Aug 2010 | 08:34 pm
a weekend of email catch up (yes welcome to my life) lead me to this interesting and compelling work by Spring, an advertising & design agency in Vancouver, B.C. Canada. this work is simple, single m...
Coffee Shop-Office Hybrids: The Workplace of the Future? 27 Aug 2010 | 12:23 am
this is an interesting piece i stumbled upon on Fast Company - an interesting example of how a brand has tapped into a cultural fuel and behavioural understanding. read on. “It is not a coffee shop, ...
a different angle on behaviour 27 Aug 2010 | 12:17 am
The digital explosion we’ve witnessed over the last 10 years may not be the result of technology itself - the internet and it’s many attendant mobile devices - but an unequivocal demonstration of...
Nike Football: Write The Future 10 Jun 2010 | 08:33 pm
Nike's latest spot ahead of the world cup is a 3-minute long masterpiece that lives up to the over-the-top nature of the event itself. It features many of the sport's most famous athletes along side e...
