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3 Ways Retailers Can Improve Their Social Media Using the 80-20 Rule 21 Aug 2013 | 12:25 am
Working with retail clients has taught me first-hand that it’s very rare when things are NOT busy in their world. Whether it’s rolling out a new product on Facebook, driving traffic to their ecommerce...
Why Facebook Ads Spell Do or Die in Ad Spend 16 Aug 2013 | 04:04 am
Nothing compares to watching an athlete hit his prime for the first time. They combine all the years of training, talent, technique and hard work into one impressive performance. It is there on the b...
You Stand Naked Before Your Customers; Cover Yourself With Digital Strategy 7 Aug 2013 | 02:09 am
Retailers have no choice but to adopt the digital-first posture. Mobile devices empower, and ALL of your customers have them. Customers can post pictures of what they already bought, get advice from ...
Video of the Week: Gravity - "Detached" One Take Film Trailer 24 Jul 2013 | 10:52 pm
Today the lines between films, TV, videos and online content are blurred - and getting blurrier all the time. Just this last week, Netflix got a whole slew of Emmy nods for a show that has never been ...
Reputation Management for Retailers in the Digital Landscape 23 Jul 2013 | 09:45 pm
Retailers live and die by their reputation online, a key insight we helped one of our client internalize recently. Shoppers consult their social networks and popular peer review sites like Yelp befor...
Exceeding Customer Expectations - It's Easier Than You Think 19 Jul 2013 | 11:44 pm
One of the keys to creating loyal customers and creating positive word of mouth buzz about your brand is to consistently exceed customer expectations. Sounds like an impossible task right? Actually it...
Video of the Week: Honda Uses Vine & Instagram for #wantnewcar Promotion 17 Jul 2013 | 10:28 pm
Online video is growing faster than anything in the digital space. New channels like Vine and Instagram video are poppping up overnight. How can brands take advantage of these new tools and channels? ...
The Value of Experimentation in Social Media for Retailers 16 Jul 2013 | 10:25 pm
Retailers everywhere are feeling the pain of the slow economic recovery. In June retail sales rose 0.4% ,short of the estimated 0.8%. Wary consumers are exercising great self-restrain while shopping,...
Does Your Brand Have the Patience Needed To Thrive Today? 16 Jul 2013 | 06:28 am
The bad news: your customer has more control of their relationship with brands than ever before. The good news: brands can build a deeper relationship with their customers than any time since the loca...
Why Your Social Media Team Needs To Look Beyond Social Media 13 Jul 2013 | 04:43 am
Some call it being in the echo-chamber. Others call it navel-gazing. Still others say it's living inside the bubble. Whatever you call it, there is a tendency for some of us who work in social media t...
