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Content Marketing is a long-term culture; not just a marketing tool 13 May 2013 | 01:40 pm
Before we get controversial let’s agree on a few things so we start from common grounds. Content Marketing (CM) is not easy. If you are doing everything manually (without tech) it can be time consumi...
Content Marketing is a long-term culture; not just a marketing tool 8 May 2013 | 01:40 pm
Before we get controversial let’s agree on a few things so we start from common grounds. Content Marketing (CM) is not easy. If you are doing everything manually (without tech) it can be time consumin...
Content Inventory or Content Audit, what’s the difference? 8 May 2013 | 12:34 pm
Companies that understand the value of quality content probably store that content in some form of Content Management System (CMS).
Why should a brand become a publisher? 7 May 2013 | 11:30 pm
First let’s establish what we are talking about.
Marketing Automation — what’s next? 7 May 2013 | 11:30 pm
There is no doubt that marketing automation is hot at the moment. Just take a look at the funding being invested and the acquisitions that have taken place in the last couple of years. (Aloqua, Pardot...
What is this 7 May 2013 | 11:30 pm
Did you know that IBM commissions a lot of depth research that they generously give away for free? It
Content Inventory or Content Audit, what’s the difference? 6 May 2013 | 12:34 pm
Companies that understand the value of quality content probably store that content in some form of Content Management System (CMS). It could be a simple database or a fully-fledged, all-si...
Why should a brand become a publisher? 29 Apr 2013 | 11:30 pm
First let’s establish what we are talking about. In traditional marketing a ‘brand’ was often established as a vision that the brand owner wanted to portray to consumers. Now online marketers are fac...
Marketing Automation — what’s next? 22 Apr 2013 | 11:30 pm
There is no doubt that marketing automation is hot at the moment. Just take a look at the funding being invested and the acquisitions that have taken place in the last couple of years. (Aloqua, Pardot...
Top 5 things salesmen need from technology 15 Apr 2013 | 11:30 pm
Did you know that IBM commissions a lot of depth research that they generously give away for free. It’s actually part of their content marketing strategy. They create really valuable reports and give ...
