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Guest Abandonment & How To Avoid It 21 Aug 2013 | 05:40 pm
In the online commerce world, “cart abandonment” is what happens when a user selects his or her purchase, gets all the way to the payment screen, and then pretty much disappears before the transacti...
The “Get More Clicks On Google” Promotional Email 12 Aug 2013 | 07:06 pm
It’s been brought to my attention that a lot of owners and managers are receiving email offers not unlike the following: To: Matt Landau Subject: Get More Clicks On Google Do you want to get more cl...
How Much Do Discounts Really Matter? 9 Aug 2013 | 01:35 pm
One of the most common questions I get in my email inbox every day goes something like this: Matt, we get plenty of inquiries but very few of them actually turn into bookings. I respond quickly, I u...
Are Negative Vacation Rental Reviews A Cause For Concern? 8 Aug 2013 | 04:32 pm
I would find it hard to argue that there is any one more influential factor, as it relates to long-term vacation rental success, than having good social proof (i.e. guest reviews) about your propert...
Vacation Rentals Will Have To Pay Equal Taxes And Fees As Hotels 6 Aug 2013 | 04:31 pm
I don’t typically write on the subject of the regulation or legality of vacation rentals. But here’s an instance that I was personally consulted on (I spent quite some time as a travel writer in Cos...
Do Travelers Fly To Your Destination? 5 Aug 2013 | 04:42 pm
Like many of the 54 tricks detailed in my Boost Occupancy Report, here is an actionable tip you can put into action today and start building a stronger, more trustworthy bond with your potential gue...
How I Got Started 3 Aug 2013 | 04:30 pm
When I first got into vacation rentals, my marketing budget was pretty much zero. It was back in 2007 and the sporadic marketing services and advertising consultants with whom I tried my luck had no...
4 Critical Themes When Marketing To Groups 3 Aug 2013 | 01:12 am
A large percentage of my subscriber base targets groups when promoting their vacation rental. And while the fundamentals of a solid marketing portfolio are the same – whether you have a giant chatea...
How To Create An Awesome Vacation Rental Blog (For Free) In Under 5 Minutes Using WordPress 29 Jul 2013 | 08:12 pm
I’ve already received some hate mail about this article, mainly from vendors and service providers in the vacation rental industry who are annoyed I am exposing how easy it is to create a blog for f...
Here’s (Another Reason) Why You Need A Blog 28 Jul 2013 | 10:31 pm
For anyone who refuses to believe that an expert blog is THE BEST way to generate business in today’s ultra competitive online arena, may I present to you River Pools and Spas. So this past weekend ...
