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The rise of the Data Management Platform 22 Aug 2013 | 12:48 am
As marketers seek to better segment their audiences by merging their own customer data with third party information, the Data Management Platform has taken on a life of its own, according to a new rep...
Data-driven marketing revolution challenges advertising agency turf 21 Aug 2013 | 10:21 pm
Advertising Age reporter Kate Kaye hit the nail on the head in her most recent article “Data-Management Firms Creep Into Advertising Agency Territory.” She notes that data-services companies — like C...
Don’t doubt it: Data-driven marketers do value thought, instinct and creativity 16 Aug 2013 | 01:34 pm
Have you noticed a flood of hyperbolic, fear-mongering pieces about Big Data eventually blotting out the creativity that attracted so many of us to marketing industry in the first place? It seems tha...
Dave Booth on how to pioneer the use of dashboards in your organization 14 Aug 2013 | 07:30 pm
Cardinal Path co-founder and senior partner Dave Booth writes in MediaPost that integrating easy-to-understand dashboards is, for many organizations, “the first step in actually using all their data r...
AdWords Image Ad Extensions 14 Aug 2013 | 01:43 am
Google continues to evolve its Ad Extensions with its latest addition in Image Ad Extensions. This is an exciting new tool that allows you to stand out and get noticed. Give your potential visitors a ...
CMOs: Need help picking the right platform? 5 Aug 2013 | 10:09 pm
In his newest marketingland.com column, “The Analytics Platform Wars & What They Mean To A CMO,” Cardinal Path co-founder and senior partner Corey Koberg answers a question CMOs constantly wrestle wit...
11 Landing Page Platforms: Create and Test Landing Pages Without IT 31 Jul 2013 | 01:22 am
Let’s take a look at some online solutions for creating and optimizing landing pages. These resources would be helpful to marketers who want to build and test landing pages without IT support. A list ...
A 360-degree view of the consumer from this consumer’s point of view 26 Jul 2013 | 06:00 pm
The marketer’s holy grail is this idea of creating a holistic view of the customer — and the potential data goldmine is lucrative, offering rich consumer insights that inform marketers’ strategies. W...
eMetrics Boston: a step on the path to your digital analytics maturity 24 Jul 2013 | 08:08 pm
It’s that time again! I will speak at my 27′th eMetrics conference! eMetrics Boston is one of the most important events in the digital analytics industry. For beginners, eMetrics is an initiation – ...
12 Useful AdWords Editor Features 23 Jul 2013 | 12:06 am
Let’s review some useful AdWords Editor features that could help you save time. Copy/Paste Why: Save time by copying existing items (such as campaigns, adgroups, ads, keywords, etc.) and then edit t...
