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Where has the keyword tool gone? 2 Jul 2013 | 10:30 am
With Keyword Planner, we’ve combined the functionality of Keyword Tool and Traffic Estimator to make it easier to plan search campaigns. As you start to use Keyword Planner, you’ll likely notice some ...
YouTube Masterhead Ads 1 Jul 2013 | 06:28 am
If you’re a regular visitor to YouTube you may have spotted the Rav4 masthead (shown below) today. To get this ‘roadblock’ for one day will set you back around $40k, so you want to leverage it as muc...
How do you manage a GDN campaign? 29 Jun 2013 | 01:31 am
That was the question asked this morning by a member of my Google Display Network Bootcamp that I ran with Perry Marshall a couple of months ago. We have an awesome community to assist members with th...
Remarketing Lists for Search Ads (RLSA) 27 Jun 2013 | 10:06 am
Rolling out shortly (currently in beta so talk to your Google rep) is Remarketing Lists for Search It gives the option of combining existing remarketing lists with your Search ad campaigns. This give...
Measuring Success With AdWords 24 Jun 2013 | 11:25 am
Know how you’re going to measure success with AdWords. I’m sure there will be other posts in this vein, but today I want to talk about how you’re going to know if your AdWords is working well or n...
Testing your ads is easy as…. 21 Jun 2013 | 09:07 am
1. Don’t blow your creative budget in one fell swoop! Whatever you do, don’t go crazy building every possible size ad there is at the start. Using the same imagery in different sizes isn’t a test – b...
What on earth are Enhanced Campaigns? 19 Jun 2013 | 06:00 am
Why do Google want you to use them so badly!? By now you may have heard a little bit about the strangely-named ‘enhanced’ campaigns in Google AdWords. You’ve probably received an email or two from...
Adwords: above the fold 18 Jun 2013 | 04:16 am
What is it & why use it? It’s pretty obvious that showing ads at the top of a page is going to attract more attention and therefore a higher click thru rate (CTR). Yet many advertisers using google’s...
Google Engage Workshop 14 Jun 2013 | 09:07 am
Yesterday I spoke at Google’s Engage Workshop on a panel about marketing digital agencies I’ll sum up a couple of notes about that first, but I also wanted to share my notes from Dave Booth’s excelle...
[How to] Anonymous Google Placements 7 May 2013 | 06:11 am
Have you ever seen anonymous.google on a managed placement report? Annoying right? You’re spending your money to show ads on a site, but that site has decided not to share data with you… nah, let’s f...
