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Adobe's Bold Plans For Online Ad Business Don't Include Advertising 26 Aug 2013 | 07:03 pm
Adobe is not interested in selling online video advertising. Rather, Adobe's goal is to own the market for video tech. Adobe wants to control the hosting of video content and help organizations moneti...
7 YouTube SEO Tactics for Film Marketing 24 Aug 2013 | 10:00 am
The single most critical component to video SEO is creating a relevant title for video content. A video's title should contain as many keyword and keyword phrases as possible. The video's description ...
Tremor's Five Good Rules of Interactive Advertising 22 Aug 2013 | 10:00 am
The most effective online video advertising spots feature a way for the viewer to interact with the messaging. Tremor Video identified a number of ways marketers can make their video communications mo...
1 in 10 Online Americans Recently Shared A Brand’s Video 21 Aug 2013 | 11:43 pm
A survey conducted by Ispos One Thinking Exchange this past March found that women were the most apt to share video communications. Thirteen percent of American women have shared video content. Compar...
Mobile Video’s Big Question: Did It Load? 21 Aug 2013 | 10:02 pm
Industry analysts predict that by 2016 more than $2 billion annually will be spent on mobile video marketing initiatives. Ensuring that the video content loads across mobile devices is a critical comp...
American Eagle Outfitters taps mobile video for user-generated runway show 20 Aug 2013 | 10:00 am
Mobile video marketing is at the forefront of a new promotional campaign support American Eagle Outfitters Fall 2013 fashion line. "Rock Your Walk" features mobile video as the primary way for consume...
Is Video Marketing the Practical Option? 17 Aug 2013 | 12:52 am
Video communications are no longer a novelty tactic. Organizations need to focus on web video marketing, especially as it pertains to customer acquisition and customer retention. Video communications ...
4 Viral Tips From the Music Video Man 15 Aug 2013 | 10:00 am
Short-form, emotional video communications are the most apt to reach an audience via viral video channels. It is important for video content to be distributed via social media networks. Additionally, ...
5 Brands That Get Mobile Video 15 Aug 2013 | 02:19 am
Marketers looking for mobile video marketing best practices should check out video communications created by Warby Parker, Lowe's, Paramount Pictures, Microsoft, and Johnson & Johnson. These organizat...
HTML5 Video Closing Gaps To Dominate Online Video Distribution 13 Aug 2013 | 10:00 am
Marketers should consider video platforms that utilize the HTML5 standard. HTML5 is rapidly become the video standard due in part to features that improve the viewer experience. Other factors to consi...
