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Oops! Two newsletters for the price of one! 27 Aug 2013 | 08:42 pm
We’re having one of those Tuesdays here at WordofMouth.org. We got a little overeager in our newsletter scheduling and accidentally sent everyone this week’s and next week’s issue. Whoops. Your inb...
Are your company’s customer rewards actually inspiring word of mouth? 27 Aug 2013 | 08:15 pm
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] When you give y...
3 ways to wow your customers with personalization 27 Aug 2013 | 08:00 pm
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Smart marketers...
WOM Tip #196: Turn boring stuff into conversation starters 26 Aug 2013 | 07:00 pm
A nametag is a nametag is a nametag, right? Tons of events have them, they’re all pretty similar, and they have one job: to tell people who you are. Sometimes nametags help you out in a conversation ...
Video: How American Eagle Outfitters turned their customers into their marketing 23 Aug 2013 | 07:00 pm
The companies that start the most word of mouth conversations are the ones that offer something truly remarkable — the ones that stand out from their competitors. So, when American Eagle Outfitters to...
The small wins from social media 22 Aug 2013 | 07:00 pm
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted f...
It’s your thing 21 Aug 2013 | 07:00 pm
This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this...
3 groups of talkers who can boost your word of mouth 20 Aug 2013 | 08:00 pm
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] In our last iss...
WOM Tip #182: You’re already making it — why not make it remarkably? 19 Aug 2013 | 07:00 pm
These days, it’s not that unusual for a store to sell something “artisan,” organic, locally grown, or environmentally friendly. But one ice cream shop in LA that has all of these things is standing ou...
Video: How McCormick adjusted their strategy to reach a new audience 16 Aug 2013 | 07:00 pm
It’s no secret that social media offers greater access to millennials, whose tendency to spend and share makes them an ideal audience. But what do you do when your product doesn’t have Gen Y kicking d...
