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Naming Rights Activation – The Changing Landscape 19 Jun 2013 | 08:19 pm
On June 17th, the Ottawa Senators announced a new naming rights deal with Canadian Tire for the soon-to-expire Scotiabank Place agreement. The complexity of the eight-year deal (with 10 year renewal o...
Municipal Naming Rights – Collaboration is the Name of the Game 10 Jun 2013 | 06:08 pm
Recently our firm played a role in helping to secure naming rights for two municipal facilities – one in Ottawa, Ontario for an initial 15 year term for $1.45 million and the other in Burlington, Onta...
5 Reasons Why Every Association Should Have Someone Attend MARCOM 2013 8 May 2013 | 06:24 pm
Now in its 15th year, MARCOM (May 27-29, Ottawa Convention Centre) is Canada’s national conference for marketing and communications professionals and executives who want to take a more strategic appro...
Choosing the Right Partners 7 May 2013 | 06:30 pm
Marketing partnerships are becoming increasingly important as government and not-for-for-profit organizations face the challenges of limited resources, “doing more for less”, accessing new audiences e...
Results of National Survey on Municipal Naming Rights 14 Apr 2013 | 07:04 pm
To support our ever-growing body of expertise in this area, our firm conducted a national survey in February this year to get an overall snapshot of Naming Rights activities and practices among Canadi...
My Imaginary Media Scrum 3 Apr 2013 | 11:55 pm
Over the past few days, our organization has been involved in a media discussion about why the City of Ottawa has not achieved its sponsorship objectives in the first year of the program, and our role...
Guiding Principles for Your Sponsorship Prorgam 22 Mar 2013 | 06:48 pm
On April 24-25, 2013, I’ll be conducting a two-day Designing and Selling Your Sponsorship Program workshop in Toronto. For sponsorship “newbies”, this workshop covers the complete process of developin...
Explaining Sponsorship Activation 9 Feb 2013 | 11:01 pm
A lot of professionals who attend my sponsorship workshops or conference presentations ask about sponsorship activation. The Oxford Dictionary states that to activate is to make (something) active or ...
We Need to Help Businesses Think Outside the Traditional Marketing Box 27 Dec 2012 | 09:54 pm
I was listening to a popular radio station for an extended period the other day and was surprised at the number of radio ads for car dealerships – there were no less than 6 commercials from different ...
The Relevance of the Purchasing Cycle on the Value of Sponsorship Benefits 13 Nov 2012 | 01:49 am
While there are many factors that ultimately determine the value of any sponsorship program package, the value of sponsor benefits based on the customer purchasing cycle is one of the least understood...
