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Getting % New Visit Trend in SiteCatalyst 8 Jan 2012 | 08:43 pm
Not exactly cutting-edge SiteCatalyst manipulation, but a basic yet not-so-obvious technique that may be helpful, particularly to new users migrating from something like Google Analytics. [Wow, long ...
Rise and Fall of the Yahoo! Web Analytics Forum 27 Jun 2011 | 06:23 am
The Web Analytics Forum on Yahoo! Groups was started back in 2004 by one of the giants of the web analytics industry, Eric Peterson. Since then, it has been a major hub for web analytics community new...
Using PadiTrack to Measure Site Navigation 23 Mar 2011 | 07:36 pm
PadiTrack is an easy to use, free tool that enables you to extend Google Analytics with more flexible goal funnels and other navigation path tracking. PadiTrack offers several advantages over Google ...
Google Analytics: Rewriting Page URLs to include ‘WWW’ 7 Mar 2011 | 05:25 am
Avoid disaggregating page data in Google Analytics by applying a filter to force all ‘www’ domains to be displayed in Content reports as ‘www’ version (www.mysite.com/page.html as opposed to mysite.co...
Web Analytics Usage: Recent Data on Tools & Tagging 7 Feb 2011 | 05:13 am
Web analytics landscape: Audience poll in a recent webinar shows Google Analytics at 75% market share, while another webinar highlights the prevalence of sites with multiple analytics tools implemente...
Google Analytics Content Drilldown – More Useful Than It May Appear 15 Jan 2011 | 02:44 pm
For a lot of websites, the ‘Content Drilldown’ report does not appear to be particularly useful. In fact, compared to the ‘Top Content’ report, it often seems…completely redundant. For example, the on...
Mobile for B2B Sites: Are We There Yet? 5 Dec 2010 | 01:41 pm
Despite strong growth in mobile use of internet, there is not enough critical mass for most B2B to focus attention and investment in this area – yet. More and more of us are using mobile handsets to ...
New Ways to See AdWords Search Query Terms 15 Nov 2010 | 08:33 pm
As part of Google’s phasing out of the AdWords Report Center, the traditional ‘Search Query Performance’ report is no longer available. But there are new and better ways to get this critical data! Us...
Mediative: Performance Marketing through Network, People, Platform 8 Nov 2010 | 02:56 am
Canada’s Yellow Pages Group has brought together the strengths of several online marketing players, including Enquiro Search Solutions, to form Mediative. The result promises to be a powerful combinat...
Choosing Indicators: Separating KPIs from KRIs 28 Jun 2010 | 08:57 am
Distinguishing between Key Performance Indicators (KPIs) and Key Result Indicators (KRIs) can improve clarity and help focus attention where it matters most. One of the most important components of e...
