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Brands don’t talk; people talk. 8 Nov 2012 | 09:27 pm
Since my last post, I have changed both agencies and continents, moving from the black sheep agency, BBH in Singapore to the ‘Unbound’ agency, Mullen in Boston. But that’s not why I’m posting. This po...
Simply Wonderful 15 Nov 2011 | 03:23 pm
The John Lewis Christmas ad 2011 is the most wonderful piece of film I have seen in a long time. Magical. Enough said.
People are people, even in social media 13 Nov 2011 | 06:42 pm
In the Digital Life 2011 survey from TNS released recently, we learn that almost two thirds of Britons don’t want to interact with brands on social networks. The survey states that mountains of digita...
Story Matters 27 Oct 2010 | 09:32 pm
Lately, it feels there’s been a resurgence of people in Adland talking about the importance of storytelling. We’re going back to basics, literally. I have no issues with this, I think this is great. W...
Say it with originality! 19 Feb 2010 | 07:21 pm
For those of you who don’t speak Swedish, my apologies in advance. Heinz Sweden and CP+B Europe have created this app which translates your status update or any (Swedish) message you would like to sen...
Insight Before Execution – When The Magic Is In The Logic 22 Jan 2010 | 04:59 pm
From Droga5 Sydney comes this brilliant idea: “The VB Drinking Chip”. It’s a snack developed to compliment a chilled VB beer, making you drink more of it. It’s allegedly the “The best hot chip made f...
“That’s one small step for a planner, one giant leap for Martell.” 2 Dec 2009 | 05:29 am
I haven’t posted for a while, not since April to be specific. Mostly because I’ve been too busy. But also because I haven’t felt like it. And forcing myself would seem to defeat the object of why I s...
Buy an ad career on eBay! 19 Apr 2009 | 03:11 pm
Aspiring creatives dreaming about an advertising career in London (realizing they don’t have the required experience and qualifications) now have the opportunity to give their career a kick-start via ...
Storytelling for Humans 10 Mar 2009 | 01:46 pm
When good, old-fashioned TV storytelling is done well, it’s an incredibly powerful means for brands to forge bonds with their audiences. And as spirit brands, much like most categories these days, see...
Logic or magic…how does the work work? 19 Feb 2009 | 01:03 am
All of us harbour a theory about how advertising works because when asked, everyone has an opinion on what works and what doesn’t. But we’re not always aware what that theory really is and how it foun...
