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Nickel and Diming Or Penny Pinching 25 Aug 2013 | 09:38 pm
I do not know the reasons why this vendor has this pricing. It would seem easier and better for customers had the machine supplied its own penny to press. For one thing not everyone walks around with ...
Typewriters Survive on Death 25 Aug 2013 | 06:11 pm
When was the last time you saw a typewriter, let alone use it? If you were to visit any of the funeral parlors in New York or Connecticut you will find them alive but likely on their last breath. Thes...
3 Things to Do and 3 Things Not to Do with GrubHub like Sites 15 Aug 2013 | 06:37 pm
Previously I wrote about the simple rule for determining whether or not a restaurant should add GrubHub like food ordering services as a sales channel. Restaurant owners seem to have indigestion from ...
Estimating Wrong and Estimating the Wrong Metric 14 Aug 2013 | 06:48 pm
In business, large enterprise or startup, we make many estimates in our roles. Be it market size, addressable market, penetration, market share growth, effect of a marketing campaign etc. In the abse...
Should your restaurant do GrubHub? 13 Aug 2013 | 07:53 am
Ok after my initial outburst I am willing to give that sites like GrubHub do unlock value for small biz— Rags Srinivasan (@rags) August 12, 2013 This morning I heard the news about GrubHub and Seamles...
Razor and Blade Price Inversion – Puzzle 11 Aug 2013 | 10:16 pm
We are asked to think of Razor and Blade Pricing Strategy as “Give the razors (handles) away for free. Get a large enough customer base. Charge for blades” Take look at the pricing for the “Perfect Pe...
Free to Fee With Product Positioning Shift 11 Aug 2013 | 06:55 pm
Have you been giving your product away for free and now want to charge for it? Afraid of backlash from your users? Wonder what would make your freeloaders fork over $4.99 a month without complaining a...
I, Pencil: My $425 Price Tag 11 Aug 2013 | 09:06 am
If you have not read the original version of, “I,Pencil“, or the variations as told by many others here is a quick summary The lesson I have to teach is this: Leave all creative energies uninhibited. ...
Price Inversion – Should your business adopt this? 3 Aug 2013 | 07:11 pm
Take a look at the prices for espresso from that restaurateur Balthazar used to charge at his restaurant Pastis. Yes it is not a mistake. The single shot espresso costs you $1 more than the double sho...
Are you selling detergent, lifestyle or clean clothes? 2 Aug 2013 | 06:59 pm
Here is a nice answer to question of environmental impact of our consumptions. The article link is from The Christian Science Monitor (and thanks to Joe Senft) e360: How do you think about the tension...
