Wordpress - shammograffity.wordpress.com - The Longest Marketing Idea Chain in the World
General Information:
Latest News:
Marketing Idea No. 266: Why employees need to be managed? 27 Aug 2013 | 08:04 am
Since the day when Frederick Winslow Taylor said that we need the principles of scientific management to gain economic efficiency, we are blessed (or cursed) with the word management in our vocabulary...
Marketing Idea No. 265 – What taboo subjects tell us about marketing to women 9 May 2013 | 12:16 pm
By openly discussing taboo or socially awkward subjects marketers can learn quite a few new insights which might lead to interesting new products and services. Take for example erotica for women. For ...
Marketing Idea No. 264: What the world of physics can teach the world of marketing 27 Mar 2013 | 07:35 am
Yes, Newton may have more to do with the world of marketing than some of the misguided brand managers of the world. And yes, its funny how the world of physics can teach us the world of marketing. In ...
Marketing Idea No. 263: Segmentation: Does it make sense to create a brand for left handed people? 28 Feb 2013 | 09:24 am
Someone once said famously that youth is wasted in young people. The thought might hold some merit. But for a marketer the cluelessness of young people is one of the many reason why targeting young pe...
Marketing Idea No. 262 – A fairy tale concept called “Brand Awareness” 24 Feb 2013 | 08:57 am
Some wise marketer once said, if you have nothing new to say, sing a song. In the spirit of 21st century interpretation, I put a modern twist to this: If you have nothing to say to defend your failed ...
Marketing Idea No. 261: The Paradox of Choice 16 Feb 2013 | 12:59 pm
The mom and pop store near your house maybe someplace you love to shop, but it only carries a limited number of juices. What if you crave for a jackfruit flavor juice? Due to limitation set by space, ...
Marketing Idea No 260: “Offshoring” and “Outsourcing” Vs. “Onshoring” and “Reshoring” 2 Feb 2013 | 07:26 pm
Just like 80s brought in merger and acquisitions, 90s brought in digitization and early 21st century brought in outsourcing and offshoring, we are maybe at the dawn of a new era called “Reshoring” and...
Marketing Idea No. 259 – The winners and losers of 2013 6 Jan 2013 | 03:26 pm
2002 was a turning point for telephone business when number of mobile phones surpassed number of fixed line telephones. This year a similar feat is going to take place on a slightly different place. 2...
Marketimg Idea No. 258 – Do you recruit the right people for your brand? 26 Aug 2012 | 07:45 am
Recruitment is often seen as the job of Human Resources manager. After all most of us think HR manager is the guy with least amount of work and worry, so if he cant recruit a half-decent guy, whats th...
Marketing Idea No. 257 – Why “Teamwork” is not the solution for everything 23 Aug 2012 | 09:19 am
The walls around our office are literally coming apart. The cubicles that forever were the secret breathing spaces of executives are replaced by open office. All this in the name of more teamwork and...
