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Five good reads: collaborative economy value chain; Google Mine; finding meaning in stories and numbers; a platform for whistleblowers; and freedom fr... 24 Jun 2013 | 05:28 pm
The collaborative economy value chain, Google and real-world sharing, finding meaning in stories and numbers, a platform for whistleblowers, and freedom from fear.
Five good reads: handy content strategy checklists, nothing-to-hide privacy, don’t shortchange framing the question 17 Jun 2013 | 03:51 pm
Content checklists for SEO and success factors, the triangle of content relevance; beware of the nothing-to-hide argument; framing the right question unlocks the right kind of solution
Infographic: 22 content-creation tips 10 Jun 2013 | 02:53 pm
22 tips for creating, repurposing and reimagining content -- and reaching new audiences in the process.
POLL: What challenges do small business owners face in using social media? 2 Jun 2013 | 08:30 pm
Small business benefit greatly from social media, but also struggle with it. What are the biggest challenges to using social media for small business?
Be courageous in blogging 27 May 2013 | 02:32 pm
To blog means to have the courage to find your true voice and share your unique view of the world.
Key business areas that drive social media success 20 May 2013 | 01:49 pm
Social media strategy is not an island. It is intricately connected to different business activities which, in turn, shapes its success.
Five good reads: iPad UX guidelines, Event marketing, Pinterest analytics, Content strategy for your boss, Make social media personal again 13 May 2013 | 04:03 pm
Read on: iPad UX guidelines, Event marketing, Pinterest analytics, Content strategy for your boss, Make social media personal again
Socbiz insights: on social media and storytelling 29 Apr 2013 | 02:41 pm
You must let the truth get in the way of storytelling. Don't let a creatively brilliant white lie overshadow your message when it later blows up in your face. There are a hundred more creative options...
What happens when Givers succeed? 22 Apr 2013 | 05:27 pm
Social's 1st rule: give before you receive. Success in social means creating real value for your employees and customers: make them smarter, well-informed, and more capable of making better decisions...
Socbiz insights: on brand authenticity 16 Apr 2013 | 03:39 pm
Then: social presence = brand authenticity. Even truer now: authenticity demands doing the hard work on conversation & relationship-building.
