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Google bringing back in-SERP review star ratings 17 Jul 2013 | 11:51 pm
Looks like Google is bringing back in-SERP review star ratings and ditching the Zagat rating system it adopted several years ago. Google appeared to be moving away from the system slightly in 2012, t...
Quick Tip: Domain Masking is Evil 12 Jul 2013 | 05:18 am
A very common scenario I see all the time working on small business, local SEO projects, is a situation where a client owns multiple domains, and they’ve “masked” those domains to their primary domain...
Say Goodbye to Free Localeze Business Listings 1 May 2013 | 10:10 pm
Talk about doing something on the QT. In what is probably the quietest and yet still heavily influential change made by a major data provider, Localeze has done away with its free business listing opt...
How Much Should SEO Cost? 28 Mar 2013 | 12:28 am
A typical SEO inquiry to Razorlight Media goes something like this: Caller: How much will it cost to get ranked on the first page of Google’s search engine results? Me: It depends on your keywords and...
New Marketing Tool: Google Consumer Surveys 21 Feb 2013 | 12:49 am
Google has introduced a pretty interesting online market research tool that’s worth a look. Called Google Consumer Surveys, it has quite a bit going for it, including real-time access to an online cus...
New Google Patent Addresses NAP Information Spam 12 Feb 2013 | 10:39 pm
With its 2012 updates, Google did a good job stopping comment spam and unwanted spam on blogs. But now there’s a new kind of spam in town – NAP spam – where spam sites are submitting business listings...
Google Tag Manager Bridges Marketing, IT Efforts 30 Jan 2013 | 11:01 pm
Tag, you’re it! DIY tagging is what the new Google Tag Manager is all about. It empowers marketers (even those with no technical background) to add or update website tags (site analytics, conversion t...
Enhanced Link Attribution for In-Page Analytics Provides Better Click-Through Data 24 Jan 2013 | 02:26 am
A new year brings a welcoming change to Google In-Page Analytics called enhanced link attribution. Its main purpose is to give you more precise data as to which components of your website are motivati...
I’m speaking on 8/21 in Cincinnati 16 Aug 2012 | 02:14 am
If you’re in the Cincinnati area this coming Tuesday, August 21st, and are interested in learning about link bait, I’ll be speaking at the local SEO meetup. Check out the meetup page here to learn mor...
Confused by Ad Extension Stats in AdWords? Here’s how to read them. 6 Aug 2012 | 04:04 am
Ad extensions have been around in Google AdWords for a while now, but if our clients are any measure, most companies with existing AdWords campaigns have no idea they exist. That’s unfortunate becaus...
