Zocalogroup - blog.zocalogroup.com
General Information:
Latest News:
What’s Black and White and Reads My Mind All Over? Enter: Melon 26 Aug 2013 | 08:57 pm
By Lauren Fodero In today’s day and age, we’re all tasked with staying focused in a world with a million distractions. Melon, the newly funded high-tech Kickstarter project, tracks your brain activit...
New Research Shows Changes in Why & How Consumers Make Recommendations 23 Aug 2013 | 09:15 pm
We teamed up with Lab42 to conduct a survey to show the value of recommendations – and to understand how consumers view on- and offline recommendations from their peers, friends and family. The stu...
Visual Strategy for Brands on Social Media: The Why & How 21 Aug 2013 | 08:46 pm
Check out this deck on visual content marketing strategy, which shares insights into why images are proliferating social media and best practices for using images in brand marketing. There’s also g...
Free White Paper on Best Social Media Management Systems 14 Aug 2013 | 09:37 pm
No matter what size social media presence you’re managing, with today’s emerging “always on” social mentality, brands and agencies can take advantage of the variety of tools available to make socia...
TV Viewing ‘Breaks Social’ 13 Aug 2013 | 03:33 am
By Allison Branen I don’t watch The Bachelor, so I’ve never joined those culturally significant Twitterspheric discussions about who will receive the final rose. In fact, aside from occasional pol...
Announcing Five New Hubs for Social Media Week Chicago; Registration Opens Aug 13 9 Aug 2013 | 07:38 pm
Note: This post originally appeared on the Social Media Week Chicago blog. Zócalo Group is proud to co-host Social Media Week Chicago. By Katie Kile September is fast approaching, and the Social ...
Glipho: The social platform for writers 7 Aug 2013 | 11:10 pm
By Jessica Reed Glipho is a unique new social network focused on writing. As a lot of social networks have gone toward the visual, such as Tumblr and Pinterest, Glipho is focused on creating a pla...
#ZGRecommends: My Secret Chicago 30 Jul 2013 | 10:04 pm
By Elena Rodriguez Rand Here at Zócalo Group, recommendations rule, and we’re always excited to give and receive more of them! As part of this, we’ve all been sharing our favorite places around Ch...
Citymaps: The New Best Map App? 25 Jul 2013 | 09:04 pm
By Jessica Reed Watch out Google Maps and Foursquare – the new map app on the block is Citymaps, and it’s really cool. Here’s a quick snapshot of why Citymaps may be the best map app: Citymap...
How to Become the Most Talked About, Recommended and Chosen 24 Jul 2013 | 07:56 pm
By Josh Hammond Note: This post originally appeared on the Impact 2.0 blog. Over the past few years, most successful businesses and prominent organizations have rushed to accumulate fans, followe...
