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Idea to build hypothesis to test and improve business performance 17 Aug 2013 | 03:17 am
I read my friend’s Enomoto-san’s blog enmt.info (in Japanese) on ‘building hypothesis for growth hack’, and thought I shared his view and my quick thoughts on it. The blog post outlines his experienc...
Website Requirements and Where Analytics Folks Stand 4 Aug 2013 | 07:21 am
As digital marketers think more about building a better website, and face challenges around user experience as more consumers are reading content across different screen sizes such as mobile or tablet...
Planning for Tag Management System TMS Implementation 8 Apr 2013 | 07:00 am
Every online marketing related conferences seem to have at least one tag management system (TMS) vendor hosting a booth. A lot of companies have deployed TMS, and if not, many are probably planning T...
How to use heatmap studies to build good hypothesis and increase task completions 24 Feb 2013 | 12:20 am
Heatmaps could be a very useful tool in understanding how your website visitors are behaving. Typically, the heatmap provides the mouse movements or even the popular area where consumers click (confet...
Important planning process and methodology for A/B testing 19 Feb 2013 | 01:48 pm
While starting my journey on A/B testing, I’ve learned a lot of various points that I’d like to share. First thing to really think about prior to setting up a test is obviously to really understand wh...
What is distracting your customers from your website 17 Dec 2012 | 03:30 am
This video from Google Analytics blog is a funny reminder of how many websites (including mobile site) could potentially be distracting customers to get to what they want from your website. I like ho...
Digital Analytics Roadmap 2013 26 Nov 2012 | 10:54 am
Recently, I’ve checked out my digital analytics roadmap I built a while back at work, and thought I’d gave a check to see where I/we were on that roadmap. It is also a good idea to reevaluate the roa...
Page Load Speed Impact to Bounce Rate and Value 15 Oct 2012 | 03:15 am
A lot of us analysts strive to make sense of data so we know what cause what impact to generate more value, increased efficiencies, etc. One of the things I’ve learned recently is that in analyzing th...
Using visitor goal, department goal, and analytics in optimization planning 17 Sep 2012 | 04:09 am
I was in a webinar hosted by Kissmetrics and Optimizely, and it was really insightful. I’d thought I share the key things I’ve learned that when I applied to your optimization practice will help gener...
Screening through mobile metrics 30 Jun 2012 | 06:03 am
You hear a lot about mobile and digital marketing. When I was at the Think Shopper event at Google, they emphasized on investing in mobile. According to their insights, in US, only 33% of advertisers ...
