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4 Simple Tips to Maximize Mobile Conversions 30 Apr 2013 | 10:48 pm
With an abundant supply of “mobile responsive” WordPress themes now offered by third party developers, we now recommend themes from this category as a first step towards maximizing mobile conversions....
#1 Must Do for Effective Content Marketing 26 Apr 2013 | 11:20 pm
A new SEO plugin today reminded me that in our goal to acquire new customers through effective content marketing, we need to make sure that our level of speech is a fit with the prospects we seek to c...
6 Surefire Ways to Build a Targeted List of Twitter Followers 23 Apr 2013 | 12:16 pm
Most consumer brands understand the value of acquiring a targeted list to generate sales and build and retain customers. For brands that sell products and services directly to consumers, acquiring ema...
How to Build a Website or Blog Cheap and Easy 12 Apr 2013 | 04:08 am
When I stepped out on my first entrepreneurial venture a dozen years ago, I hired a web design professional to build my website. I was at his mercy whenever I wanted to add or change something. A few ...
Step 1 to Use Twitter as a Prospecting and Sales Channel 10 Apr 2013 | 04:18 am
During the dozen years I spent as a list broker prior to launching Inner Architect, my job was to identify new sources of prospects for clients. In those days my sources were postal and email lists. I...
3 Essential Google Analytics for Successful Law Firm Marketing 27 Feb 2013 | 11:32 am
Having worked with a number of law firms over the past three years, I know that most firm principals and partners understand the importance of Google for business development. Yet that perception seem...
Turn Your Knowledge and Experience into Powerful Content 20 Feb 2013 | 05:33 am
Fresh, compelling content is the new currency of search engine optimization. More importantly, well placed and compelling content is the driving force behind lead generation for many companies. Remem...
Do Press Releases Drive Traffic to Your Website? 14 Feb 2013 | 12:45 am
My background is in marketing, not PR, so I have to admit that I don’t have a ton of experience in analyzing the performance of a press release. Yet as I am now in the midst of performing web analytic...
Content Curation: Your Brand’s Lifeblood 7 Feb 2013 | 11:04 am
“Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter.” –EContentmag.com Can you define content curation? Does your definition d...
Inner Architect Expands Digital Marketing Services 31 Jan 2013 | 11:25 am
At the end of last year when Inner Architect started planning for our long-overdue website redesign, it became apparent that there were a number of services we have been performing for our clients th...
