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4 Tips on Bonding With the CEO 27 Aug 2013 | 12:04 am
There have been several CEO-related stories in the last few days. There was the buzz surrounding the feature story on Yahoo CEO Marissa Mayer in the September issue of Vogue, accompanied by a two-page...
PR Report Card: The 2013 MTV Video Music Awards 26 Aug 2013 | 11:24 pm
Sunday night MTV held its annual award show honoring the best music videos of the year. Of course, we all know what the VMAs are really about: celebrity pageantry. And this year was no different. | MO...
3 Tips You Should Already Know to Create Better Vines 26 Aug 2013 | 09:26 pm
With 40 million users now signed up, Vine has become a household name. Six seconds may not seem like enough time to create a captivating narrative, but Vine has proven otherwise. | MORE » The post 3 ...
You’ve Made it Through a PR Crisis, But Did You Plan for the Aftermath? 26 Aug 2013 | 05:00 am
Facebook COO Sheryl Sandberg’s LeanIn.org got hammered in the media two weeks ago when Gawker.com revealed that a LeanIn.org editor was seeking an unpaid intern for an editorial role at the organizati...
Many Brands Fail to Heed Social Media During a Crisis; Your CSR Efforts Can Go Straight to the Bottom Line 26 Aug 2013 | 05:00 am
Leveraging Social Media During a Crisis: More than half (57%) of companies are not using social media as a communications channel during a crisis, according to the latest Business Continuity Insight S...
Arguing PR’s Case for Owning Social Media By Anne Green 26 Aug 2013 | 05:00 am
The social land grab that started like a California gold rush has morphed into a long-term battle over digital manifest destiny. PR practitioners were among the first participants in the conversation ...
Case Study: FedEx Overhauls its Diversity Communications Efforts, Turning Control of Magazine, and All Messaging, to PR 26 Aug 2013 | 05:00 am
Diverse Appeal , FedEx's custom publication covering the company’s diversity efforts, has been a staple of the delivery services giant since 1997. For years, the quarterly magazine was produced by the...
How To Decode the ‘Creative Controller’ 26 Aug 2013 | 05:00 am
Carmichael Lynch Spong recently fielded proprietary research that sought to answer the question, “How are women emerging from the recession?” We found that women, who’ve been dealing with the | MORE »...
Traditional PR Efforts Can Provide Support For Investor Relations Goals 26 Aug 2013 | 05:00 am
Investor relations may be the single most regulated area of public relations. This binds the hands of PR professionals working on behalf of companies that are seeking additional investment, positionin...
The March on Washington Turns 50 23 Aug 2013 | 09:54 pm
50 years ago today, Dr. Martin Luther King Jr. delivered a speech that inarguably re-routed the path of American history. Few speeches have been quoted more, and few (if any) are more inspiring. | MOR...
