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Social Media Strategy for Industrial Suppliers 21 Jun 2012 | 03:12 am
How can industrial suppliers—especially small to mid-size industrial suppliers—benefit from social media? Can they benefit? Is it worth the investment? Here are a few points that might help to answer...
Why driving traffic to your website is costing you money 25 May 2012 | 07:19 am
Vrooom Web traffic is like gasoline. Your website is the gas tank. Your sales team—or your rep network—is the engine. The whole purpose of this vehicle is to drive sales. The thinking, for many B2B ...
Mobile optimization increases time spent on one site by 178% (and pages viewed by 78%) 3 May 2012 | 04:24 am
A few things in the news/blogsphere this week caught my attention, starting with an article from MediaPost that says mobile will become the top email platform by the end of the year. That’s this year....
Semplice Industry Marketing Co-Founder Earns Additional Marketing Certifications 2 May 2012 | 03:35 am
Heather Lackey, co-founder of Semplice Industry Marketing and former managing editor for Global SMT & Packaging, a trade journal for the electronics assembly industry, recently completed two advanced ...
Why content marketing (especially blogging) is becoming crucial for search engine visibility 18 Apr 2012 | 03:00 am
There have been major changes lately—and promises of more to come—in the Google search algorithm that directly impact the way businesses do search engine optimization (SEO) for years. Signs are that t...
Google+ updates today, great LinkedIn updates for businesses on the way 12 Apr 2012 | 11:19 am
Google+ gets a face- & feature-lift Google rolled out a much-needed redesign of its Google+ social network today. The new design makes it simpler to find and access Google+’s core features. It also m...
Google+ Hangouts Get Even More Useful for Business 1 Apr 2012 | 02:38 am
Share slide presentations during a Hangout On Thursday, SlideShare, the presentation-sharing network, introduced a SlideShare app for Google Hangouts that allows slide presentations to be used during...
B2B Blogging: Insight and info from around the web 31 Mar 2012 | 12:14 am
Here are some great recent posts from bloggers on the subject of blogging: 1Industrial Companies Underuse the One Social Media Tactic with Proven ROI by Achinta Mitra at Industrial Marketing Today ...
Digging deeper, part 3 of 3: Who’s handling social media for industrial companies 27 Mar 2012 | 11:49 pm
This is the third in a three-part series digging deeper into the data from Semplice Research’s Social Media in Industry survey. In part one of the “Digging Deeper” series, we asked if companies were e...
Blogging for industrial companies: Finding the time 23 Mar 2012 | 12:14 am
Last week we discussed the all the potential blog content sources that industrial companies are sitting on, often without even realizing it. Today we cover the other half of the blogging conundrum: wh...
