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ANA Survey Reveals Fees Remain Dominant in Agency Comp, Other Models Complement 19 Aug 2013 | 09:00 am
Fees remain the dominant form of compensation for advertising agencies, according to the Trends in Agency Compensation Survey released by the ANA and R3:JLB today. The survey reveals new insights abou...
Winning Scripts from 2013 Search for America’s Newest Scriptwriter Contest Portray All Aspects of Today’s Modern Family 24 Jul 2013 | 09:00 am
Grand Prize Winners of National TV scriptwriting contest from ANA Alliance for Family Entertainment (AFE) and Overbrook Entertainment receive $5,000 prize each, development meeting with Overbrook, and...
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Make Your Marketing Strategy 361st.com 19 Jan 2011 | 12:07 am
In 1898, E. St. Elmo Lewis developed the AIDA concept. Lewis, a pioneer in advertising sales and a founder of the Association of National Advertisers, a view of the sales process as a funnel. Are the ...
TV Advertising Budgets Are Under Siege addon.tv 30 Sep 2010 | 02:38 am
Joint ANA (Association of National Advertisers) and Forrester Research Inc. (Nasdaq: FORR) survey of more than 100 national advertisers illustrates marketers’ continued lack of confidence in the effec...
Advertising Industry Trade Groups Come Together to Make Brand Measurement a Priority Online burstmedia.wordpress.com 2 Mar 2011 | 10:18 am
The IAB (Interactive Advertising Bureau), the ANA (Association of National Advertisers) and the 4As (American Association of Advertising Agencies) announced this week at the IAB’s Annual Meeting that ...
Internet marketing news roundup, July 20 fixmybrokenwebsite.com 23 Jul 2012 | 05:04 am
Internet marketing news roundup, July 20 Brafton "According to a study from the Association of National Advertisers, social media marketing is now the norm among American businesses. Ninety percent ...
Advertising association opposes Google-Yahoo pact 3pas.net 13 May 2009 | 06:57 am
It appears that there is still some stiff oposition to the proposed Google Yahoo search pact. Many advertising groups, like The Association of National Advertisers (ANA), are up in arms about the poss...
ANA Welcomes Entries for 13th Annual Multicultural Excellence Awards ana.net 4 Jun 2013 | 09:00 am
The ANA (Association of National Advertisers) is now accepting entries for its 13th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producin...
ANA and MarketShare Launch New $50,000 Marketing Analytics Leadership Award ana.net 15 May 2013 | 06:00 pm
As analytics become increasingly important in every marketing practitioner’s life, the ANA (Association of National Advertisers) is launching a first-of-its-kind award recognizing leadership in applyi...
2013 ANA Recession Survey Reveals Marketers Continuing to Employ Cost Savings and Reductions ana.net 1 Apr 2013 | 10:30 am
A vast majority of marketers (82 percent) continue to push for cost savings and marketing budget reductions, according to the seventh edition of the ANA (Association of National Advertisers) Recession...
ANA Survey Reveals ‘Accountability’ is the Top Concern for Senior Marketers ana.net 4 Mar 2013 | 10:00 am
The most important issue that senior marketers face in 2013 is accountability, according to a new survey by the ANA (Association of National Advertisers). Integrated marketing communication and aligni...
ANA Opposes Ad Tax Proposal in Minnesota ana.net 27 Feb 2013 | 10:00 am
The ANA (Association of National Advertisers) has written to Minnesota Governor Mark Dayton and members of the Taxes Committee of the Minnesota House of Representatives to oppose a new tax on advertis...
